THOMAS and JET
Contents Chapter 1: Introduction . 3 Chapter 2: Key Digital Innovations . 5 2.1 Thomas Cook: Key Digital Tools . 5 2.2 Jet2 Holidays: Key Digital Tools . 6 2.3 Theoretical Lens . 7 Chapter 3: Stakeholders and Digitalisation . 8 3.1 Customers and Digital Transformation . 8 3.2 Employees and Digital Transformation . 9 Chapter 4: Challenges . 11 Chapter 5: Conclusion and Recommendations . 12 5.1 Summary of Findings . 12 5.2 Which Company Demonstrates Stronger Digital Engagement? . 12 5.3 Recommendations . 13 5.4 Industry-Wide Recommendations . 13 Reference . 13 Chapter 1: Introduction One of the most significant contributing factors in respect to contemporary conditions in tourism as an industry is that of digital transformation. The increasing usage of smartphones, social platforms, as well as other web platforms, for planning, organisation, as well as execution of trips, has led to a...